Full golf · member #1391
Barbara Northcote
Joined 1 Dec 2018 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-5
8 years of membership.
- Bringing guests-9
28 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$14,681
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026no show
- Junior Golf Clinic 202630 Jul 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
- Father-Son Scramble 2026 (2)25 Jun 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral10 Jan 2026Grace Okonjo, Events Coordinator · Email
Asked whether the range would stay open during the aeration window.
- positive16 Oct 2025Marissa Ford, Membership Director · Phone
Their company has taken a table at the charity scramble for the third year.
- positive26 Feb 2025Stuart Lang, Tennis Professional · Front desk
Brought a prospective member to lunch unprompted and gave them the full tour. Passed to the golf shop.
- neutral7 Jan 2025Dale Whitcombe, Head Golf Professional · Email
Confirmed they will be travelling for most of July and asked us to hold event mail. Flagged for the GM.
- positive29 Nov 2024Dale Whitcombe, Head Golf Professional · Email
Asked to book the private dining room for a fiftieth birthday in the spring.