Non resident · member #1387
Rebecca Vasquez
Joined 20 Oct 2018 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+16
5 visits in the last 90 days against a personal baseline of 7.9 — down 37%.
- Long tenure-5
8 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,941
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Father-Son Scramble 2026 (2)25 Jun 2026attended
- Ladies Member-Member 202613 May 2026attended
- Father-Son Scramble 202624 Feb 2026attended
- Derby Day Party 2025 (3)28 Nov 2025attended
- Movie Night on the Lawn 2025 (2)8 Oct 2025attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive24 Dec 2025Priya Venkat, Member Services · Front desk
Stopped by the shop to thank Dale for the fitting. Says the new irons have taken four strokes off.
- positive4 Dec 2025Stuart Lang, Tennis Professional · Phone
Praised the halfway house menu change, the brisket sandwich in particular.
- neutral4 Apr 2025Dale Whitcombe, Head Golf Professional · Email
Wanted to know whether the courts are lit for evening play through the winter. Flagged for the GM.
- negative9 Dec 2024Raymond Petit, Controller · Front desk
Complained the fitness centre air conditioning has been unreliable since June. Member declined a call back.
- positive11 Oct 2024Marissa Ford, Membership Director · Email
Offered to chair the greens committee if a seat comes open.