Full golf · member #1383
Simone Duquesne
Joined 25 Jun 2018 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Long tenure-5
8 years of membership.
- Bringing guests-9
14 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$32,815
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative8 Aug 2026Stuart Lang, Tennis Professional · Email
Complained the Sunday brunch has been cut back with no reduction in price.
- negative21 Sep 2025Marissa Ford, Membership Director · Committee
Reported cold food twice in one week. Did not want it comped, wanted it noted.
- neutral17 Aug 2025Board Secretary · Front desk
Booked the family for Easter brunch, then moved to the later sitting.
- neutral15 Jan 2025Colin Barrow, General Manager · Survey
Updated billing address after a move within Preston Hollow.
- positive23 Dec 2024Anita Reyes, Front Desk · Front desk
Complimented the bunker work on 7 and 12; said the course looks the best it has in a decade.