Social · member #1375
Brian Langford
Joined 8 Apr 2018 via waitlist
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-5
8 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,744
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Junior Golf Clinic 202630 Jul 2026attended
- Movie Night on the Lawn 20266 Jul 2026no show
- Back to School Splash 2026 (2)5 Jul 2026attended
- Father-Son Scramble 2026 (2)25 Jun 2026attended
- Cigar and Scotch Evening 202631 May 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive17 Mar 2026Tom Halloran, Food and Beverage Manager · Front desk
Their company has taken a table at the charity scramble for the third year.
- positive18 Jan 2026Board Secretary · Email
Hosted four guests for the Saturday shotgun and asked about sponsoring the member-guest next year.
- negative6 Jan 2026Stuart Lang, Tennis Professional · Survey
Unhappy the championship pairings were posted late and were wrong when they appeared. Logged for the committee.
- neutral12 Oct 2025Anita Reyes, Front Desk · Phone
Updated billing address after a move within Preston Hollow. Flagged for the GM.
- positive17 Apr 2025Nora Sinclair, Fitness Manager · Email
Hosted four guests for the Saturday shotgun and asked about sponsoring the member-guest next year.
- neutral13 Jan 2025Colin Barrow, General Manager · Phone
Wanted to know whether the courts are lit for evening play through the winter. Copied to food and beverage.