Corporate · member #1369
Eric Aguilar
Joined 21 Mar 2018 via corporate
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-5
8 years of membership.
- Bringing guests-9
5 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$7,110
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Derby Day Party 20264 Jun 2026attended
- Cigar and Scotch Evening 202631 May 2026attended
- President’s Cup 202627 May 2026no show
- Spring Four-Ball 20265 May 2026attended
- New Member Reception 202620 Mar 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral25 Jul 2026Marissa Ford, Membership Director · Survey
Confirmed they will be travelling for most of July and asked us to hold event mail.
- neutral27 Dec 2025Priya Venkat, Member Services · Committee
Confirmed they will be travelling for most of July and asked us to hold event mail. Nothing outstanding.
- positive11 Aug 2025Tom Halloran, Food and Beverage Manager · Phone
Requested a second locker for their son, who has started playing weekly. Membership director to follow up.
- positive24 Feb 2025Stuart Lang, Tennis Professional · Front desk
Brought her parents to Sunday brunch and asked whether we could hold the same table monthly. Logged for the committee.
- positive12 Oct 2024Stuart Lang, Tennis Professional · Front desk
Says the fitness centre refresh is the reason they renewed the family membership.