Social · member #1362
Jennifer Whitfield
Joined 29 Jan 2018 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Long tenure-6
9 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,003
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Easter Egg Hunt 202618 Aug 2026no show
- Back to School Splash 2026 (3)16 Jul 2026attended
- Derby Day Party 20264 Jun 2026attended
- Back to School Splash 202623 Apr 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative1 Aug 2026Bethany Cruz, Front Desk · Front desk
Reported the same billing error twice and says nobody has come back to them. Will revisit at renewal.
- negative8 Nov 2025Tom Halloran, Food and Beverage Manager · Committee
Frustrated that the tee sheet was already full the moment the booking window opened.