Full golf · member #1361
Beatrice Serrano
Joined 25 Jan 2018 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-6
9 years of membership.
- Bringing guests-9
10 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$19,924
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Movie Night on the Lawn 20266 Jul 2026no show
- Father-Son Scramble 2026 (2)25 Jun 2026attended
- Ryder Cup Match Play 20269 Jun 2026attended
- Spring Four-Ball 2026 (2)3 Jun 2026attended
- President’s Cup 202627 May 2026no show
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral19 Mar 2026Board Secretary · Phone
Asked whether junior members may use the fitness centre unaccompanied.
- neutral18 Feb 2026Raymond Petit, Controller · Front desk
Requested that club correspondence go to their personal address rather than work.
- positive7 Dec 2024Tom Halloran, Food and Beverage Manager · Phone
Told the front desk the mobile tee sheet is a huge improvement on the old phone system.