Social · member #1349
Douglas Weissman
Joined 11 Sep 2017 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+14
$515 in the last 90 days against a personal baseline of $964.
- Long tenure-6
9 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,202
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Independence Day Cookout 20261 Aug 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
- Derby Day Party 20264 Jun 2026attended
- Cigar and Scotch Evening 202631 May 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral18 Mar 2026Marissa Ford, Membership Director · Phone
Wanted clarification on the monthly guest limit at the pool.
- negative9 Oct 2025Colin Barrow, General Manager · Front desk
Frustrated by the construction parking and said staff were dismissive about it.
- negative26 May 2025Marissa Ford, Membership Director · Front desk
Said the pool was over capacity and there was nowhere to sit for two hours.