Social · member #1347
Diane Underhill
Joined 24 Aug 2017 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Visit cadence rising-6
Visits up 76% on this member's own baseline.
- Long tenure-6
9 years of membership.
- Bringing guests-9
11 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$7,175
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026no show
- Easter Egg Hunt 202618 Aug 2026attended
- Back to School Splash 2026 (3)16 Jul 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
- Budget and Dues Presentation 2026 (2)18 Jun 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative14 Aug 2026Marissa Ford, Membership Director · Front desk
Complained the kitchen took over an hour on a Tuesday with a half-empty room. Nothing outstanding.
- neutral17 Nov 2025Marissa Ford, Membership Director · Front desk
Called to confirm the dress code for the club championship dinner. Member declined a call back.
- positive17 Oct 2025Anita Reyes, Front Desk · Phone
Wrote in to say the valet team went well out of their way during the storm.
- negative5 Aug 2025Stuart Lang, Tennis Professional · Committee
Unhappy about the dues increase and said it was communicated late and badly. Front desk to note the preference on the account.
- positive27 May 2025Grace Okonjo, Events Coordinator · Front desk
Asked to be put on the list for the Pinehurst trip before it had even been announced. Membership director to follow up.