Full golf · member #1342
Theodora Ashby
Joined 12 Jun 2017 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-6
9 years of membership.
- Bringing guests-9
4 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$12,400
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Independence Day Cookout 20261 Aug 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
- President’s Cup 202627 May 2026attended
- Ladies Member-Member 202613 May 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral20 Dec 2025Raymond Petit, Controller · Email
Requested that club correspondence go to their personal address rather than work.
- negative9 Nov 2025Priya Venkat, Member Services · Committee
Unhappy that the tennis professional cancelled two lessons in a row at short notice.
- neutral24 Apr 2025Grace Okonjo, Events Coordinator · Email
Changed the card on file after a fraud alert with their bank.
- neutral24 Dec 2024Stuart Lang, Tennis Professional · Survey
Called to confirm the dress code for the club championship dinner. Will revisit at renewal.
- neutral3 Dec 2024Marissa Ford, Membership Director · Committee
Enquired about parking during the works on the north entrance.