Corporate · member #1338
Devon Thackeray
Joined 11 May 2017 via corporate
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+27
5 visits in the last 90 days against a personal baseline of 12.8 — down 61%.
- Long tenure-6
9 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$7,472
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- President’s Cup 2026 (2)18 Jul 2026attended
- Ryder Cup Match Play 20269 Jun 2026attended
- Junior Club Championship 20266 Apr 2026attended
- Family Pool Party 202610 Mar 2026attended
- Halloween Costume Party 20269 Feb 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral21 Oct 2025Tom Halloran, Food and Beverage Manager · Front desk
Asked for a copy of last year’s statement for their accountant.
- neutral13 Jan 2025Stuart Lang, Tennis Professional · Front desk
Requested the club history booklet as a family gift. Escalated to the general manager.
- neutral12 Sep 2024Marissa Ford, Membership Director · Email
Asked about the timeline for the short game area.