Corporate · member #1336
Grant Kendrick
Joined 26 Apr 2017 via corporate
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+19
$422 in the last 90 days against a personal baseline of $1156.
- Visit cadence falling+15
6 visits in the last 90 days against a personal baseline of 8.9 — down 32%.
- Long tenure-6
9 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$4,044
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Ryder Cup Match Play 20269 Jun 2026attended
- Spring Four-Ball 20265 May 2026no show
- Spring Four-Ball 2025 (2)29 Oct 2025attended
- Wine Down Wednesday 2025 (2)13 Oct 2025attended
- Movie Night on the Lawn 2025 (2)8 Oct 2025attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral18 Jan 2026Colin Barrow, General Manager · Front desk
Asked what happens to the initiation fee if a member resigns within five years.
- positive3 Mar 2025Tom Halloran, Food and Beverage Manager · Phone
Praised the halfway house menu change, the brisket sandwich in particular. Will revisit at renewal.
- neutral2 Jan 2025Board Secretary · Survey
Asked to come off the golf newsletter but stay on club-wide notices.