Social · member #1334
Lauren Calloway
Joined 7 Apr 2017 via legacy
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence rising-6
Visits up 53% on this member's own baseline.
- Long tenure-6
9 years of membership.
- Bringing guests-9
16 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,682
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Junior Golf Clinic 202630 Jul 2026attended
- Back to School Splash 2026 (3)16 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
- Back to School Splash 202623 Apr 2026attended
- Family Pool Party 2026 (2)16 Apr 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive27 Jul 2026Marissa Ford, Membership Director · Front desk
Has been bringing the same two guests every other Friday and asked about reciprocal cards for them.
- positive9 Jul 2026Marissa Ford, Membership Director · Front desk
Paid the capital assessment early without being chased. Nothing outstanding.
- positive30 Jun 2025Nora Sinclair, Fitness Manager · Phone
Wants to turn the standing Thursday game into a fourball and is looking for a fourth.