Full golf · member #1323
Carolyn Pemberton
Joined 17 Jan 2017 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-7
10 years of membership.
- Bringing guests-9
9 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$12,216
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Easter Egg Hunt 202618 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
- Back to School Splash 2026 (3)16 Jul 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral12 Aug 2026Nora Sinclair, Fitness Manager · Committee
Asked for a copy of last year’s statement for their accountant.
- positive11 Mar 2026Grace Okonjo, Events Coordinator · Front desk
Brought a prospective member to lunch unprompted and gave them the full tour.
- positive14 Apr 2025Dale Whitcombe, Head Golf Professional · Committee
Brought her parents to Sunday brunch and asked whether we could hold the same table monthly.
- neutral1 Mar 2025Colin Barrow, General Manager · Front desk
Asked whether the club will be open on the public holiday and at what hours.