Social · member #1314
Sandra Ashworth
Joined 26 Jul 2016 via waitlist
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-7
10 years of membership.
- Bringing guests-9
5 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$4,754
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- Back to School Splash 2026 (3)16 Jul 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral2 May 2026Raymond Petit, Controller · Survey
Confirmed they will be travelling for most of July and asked us to hold event mail. Assigned to member services.
- positive19 Apr 2026Board Secretary · Phone
Asked to book the private dining room for a fiftieth birthday in the spring. Copied to food and beverage.
- positive31 Jan 2026Grace Okonjo, Events Coordinator · Committee
Their company has taken a table at the charity scramble for the third year.
- neutral30 Oct 2025Colin Barrow, General Manager · Committee
Asked whether the club will be open on the public holiday and at what hours. Copied to food and beverage.
- positive27 Oct 2025Grace Okonjo, Events Coordinator · Phone
Has been bringing the same two guests every other Friday and asked about reciprocal cards for them. Noted on file.
- neutral21 Mar 2025Tom Halloran, Food and Beverage Manager · Survey
Enquired about parking during the works on the north entrance.