Social · member #1312
Victor Ashworth
Joined 27 Jun 2016 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence rising-6
Visits up 39% on this member's own baseline.
- Long tenure-7
10 years of membership.
- Bringing guests-9
4 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$4,217
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Junior Golf Clinic 202630 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
- Budget and Dues Presentation 2026 (2)18 Jun 2026attended
- Derby Day Party 20264 Jun 2026attended
- Back to School Splash 202623 Apr 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive25 Feb 2026Nora Sinclair, Fitness Manager · Phone
Wrote in to say the valet team went well out of their way during the storm.
- neutral31 Jan 2026Marissa Ford, Membership Director · Front desk
Asked whether the kitchen can accommodate a coeliac guest at a private dinner. Logged for the committee.
- neutral10 Nov 2025Nora Sinclair, Fitness Manager · Front desk
Asked for a copy of last year’s statement for their accountant. Escalated to the general manager.