Junior executive · member #1311
Edward Caldwell
Joined 26 Jun 2016 via waitlist
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-7
10 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,076
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
- Ladies Member-Member 202613 May 2026attended
- Back to School Splash 202623 Apr 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral19 May 2026Stuart Lang, Tennis Professional · Email
Suggested a weekday morning ladder, because the courts are empty every time they drive past.
- positive12 May 2026Tom Halloran, Food and Beverage Manager · Front desk
Sent a note after the wine dinner saying it was the best evening they have had here. Flagged for the GM.
- neutral15 Feb 2026Board Secretary · Phone
Confirmed their son’s age band for junior competition eligibility.
- positive12 Sep 2025Grace Okonjo, Events Coordinator · Front desk
Praised the halfway house menu change, the brisket sandwich in particular. Awaiting a response from the member.
- neutral6 Apr 2025Stuart Lang, Tennis Professional · Front desk
Requested a locker closer to the entrance for mobility reasons.