Full golf · member #1293
William Blackwood
Joined 4 Nov 2014 via waitlist
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-8
12 years of membership.
- Bringing guests-9
10 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$13,410
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive27 Aug 2026Marissa Ford, Membership Director · Email
Asked about the reciprocal arrangement and whether the guest rate applies to their members too.
- neutral29 Nov 2025Tom Halloran, Food and Beverage Manager · Front desk
Enquired about changing membership category at renewal. Logged for the committee.
- positive5 Jan 2025Colin Barrow, General Manager · Front desk
Signed up for the couples league within an hour of the email going out. Front desk to note the preference on the account.