Corporate · member #1290
Hannah Iverson
Joined 9 Sep 2014 via corporate
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+19
2 visits in the last 90 days against a personal baseline of 3.5 — down 42%.
- Long tenure-8
12 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,531
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Live Jazz on the Terrace 202619 Jan 2026attended
- Casino Night 2025 (4)24 Jun 2025attended
- Junior Club Championship 202527 May 2025attended
- Founders Cup 20245 Sep 2024attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive16 Jul 2026Nora Sinclair, Fitness Manager · Survey
Signed up for the couples league within an hour of the email going out.
- positive31 Mar 2025Dale Whitcombe, Head Golf Professional · Front desk
Sent flowers to the front desk team after the holiday party.
- neutral22 Jan 2025Bethany Cruz, Front Desk · Front desk
Wanted to know whether the courts are lit for evening play through the winter.
- negative22 Nov 2024Dale Whitcombe, Head Golf Professional · Email
Said the pool was over capacity and there was nowhere to sit for two hours.