Full golf · member #1264
Sandra Stockton
Joined 22 Apr 2012 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Long tenure-8
14 years of membership.
- Bringing guests-9
31 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$26,211
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Easter Egg Hunt 202618 Aug 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
- Back to School Splash 2026 (3)16 Jul 2026no show
- Movie Night on the Lawn 20266 Jul 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive7 Aug 2026Bethany Cruz, Front Desk · Committee
Stayed after the member meeting to thank the board for being straight about the pool project.
- negative28 Apr 2026Raymond Petit, Controller · Phone
Complained the Sunday brunch has been cut back with no reduction in price. Passed to the golf shop.
- neutral9 Feb 2026Priya Venkat, Member Services · Email
Suggested a weekday morning ladder, because the courts are empty every time they drive past. Noted on file.
- positive14 May 2025Colin Barrow, General Manager · Survey
Has not missed a Wednesday ladies day since March.
- neutral7 Dec 2024Raymond Petit, Controller · Phone
Requested a locker closer to the entrance for mobility reasons.
- neutral27 Oct 2024Colin Barrow, General Manager · Front desk
Asked to come off the golf newsletter but stay on club-wide notices.