Full golf · member #1261
Dimitri Lockhart
Joined 1 Dec 2011 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+24
7 visits in the last 90 days against a personal baseline of 15.3 — down 54%.
- Under-using membership+14
7 visits in 90 days; a full golf membership typically sees at least 18.
- Discretionary spend dropping+14
$639 in the last 90 days against a personal baseline of $1200.
- Long tenure-8
15 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$4,753
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
- Spring Four-Ball 2026 (2)3 Jun 2026attended
- Spring Four-Ball 20265 May 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
No notes recorded for this member.