Non resident · member #1252
Eric Pemberton
Joined 14 Jul 2011 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+26
2 visits in the last 90 days against a personal baseline of 4.7 — down 57%.
- Discretionary spend dropping+22
$64 in the last 90 days against a personal baseline of $276.
- Long tenure-8
15 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,050
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Ladies Member-Member 202613 May 2026no show
- Wine Dinner: Northern Rhone 202612 Jan 2026attended
- Trivia Night 202529 Dec 2025attended
- Quarterly Member Forum 2025 (2)20 Dec 2025attended
- Independence Day Cookout 2025 (3)21 Aug 2025attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive6 Aug 2026Nora Sinclair, Fitness Manager · Front desk
Told the professional they are playing more golf now than at any point since retiring. Logged for the committee.
- positive23 Apr 2025Marissa Ford, Membership Director · Email
Sent flowers to the front desk team after the holiday party. Front desk to note the preference on the account.
- neutral23 Mar 2025Dale Whitcombe, Head Golf Professional · Front desk
Enquired about changing membership category at renewal.