Social · member #1246
Margaret Ravenscroft
Joined 29 Jan 2011 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence rising-6
Visits up 40% on this member's own baseline.
- Long tenure-8
16 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$2,929
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Easter Egg Hunt 202618 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive1 Mar 2026Stuart Lang, Tennis Professional · Committee
Has been bringing the same two guests every other Friday and asked about reciprocal cards for them.
- positive24 Jan 2026Board Secretary · Survey
Asked to book the private dining room for a fiftieth birthday in the spring.
- neutral5 Dec 2025Anita Reyes, Front Desk · Email
Requested a paper statement in addition to the emailed one.
- neutral7 Jun 2025Raymond Petit, Controller · Front desk
Asked to come off the golf newsletter but stay on club-wide notices.
- neutral13 Feb 2025Tom Halloran, Food and Beverage Manager · Front desk
Wanted clarification on the monthly guest limit at the pool.
- positive1 Jan 2025Dale Whitcombe, Head Golf Professional · Front desk
Sent a note after the wine dinner saying it was the best evening they have had here. Will revisit at renewal.