Full golf · member #1245
Devon Iverson
Joined 24 Dec 2010 via waitlist
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-8
16 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$5,789
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Spring Four-Ball 2026 (2)3 Jun 2026attended
- Ladies Member-Member 202613 May 2026attended
- Spring Four-Ball 20265 May 2026attended
- Derby Day Party 2025 (4)22 Dec 2025attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral11 May 2026Nora Sinclair, Fitness Manager · Survey
Asked to come off the golf newsletter but stay on club-wide notices. Flagged for the GM.
- positive21 Apr 2025Anita Reyes, Front Desk · Email
Has been bringing the same two guests every other Friday and asked about reciprocal cards for them.
- neutral14 Apr 2025Dale Whitcombe, Head Golf Professional · Committee
Left a jacket in the locker room; returned to them the following week.
- neutral25 Mar 2025Colin Barrow, General Manager · Committee
Asked about the timeline for the short game area.