Full golf · member #1242
Grant Sanderson
Joined 12 Dec 2010 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-8
16 years of membership.
- Bringing guests-9
19 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$19,943
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026no show
- Junior Golf Clinic 202630 Jul 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
- Back to School Splash 2026 (3)16 Jul 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral4 Aug 2026Dale Whitcombe, Head Golf Professional · Phone
Asked about the timeline for the short game area.
- neutral26 Nov 2025Raymond Petit, Controller · Email
Noted the courts are freshly resurfaced and immaculate, and unused most weekday mornings. Raised at the weekly staff meeting.
- neutral23 Aug 2025Colin Barrow, General Manager · Email
Asked whether the range would stay open during the aeration window. Raised at the weekly staff meeting.
- positive1 May 2025Dale Whitcombe, Head Golf Professional · Front desk
Sent flowers to the front desk team after the holiday party. Raised at the weekly staff meeting.
- positive24 Mar 2025Nora Sinclair, Fitness Manager · Front desk
Sent a note after the wine dinner saying it was the best evening they have had here.
- positive25 Jan 2025Bethany Cruz, Front Desk · Phone
Told the professional they are playing more golf now than at any point since retiring.