Social · member #1224
Theodora Ashworth
Joined 17 Jan 2010 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+11
$346 in the last 90 days against a personal baseline of $536.
- Long tenure-8
17 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$2,359
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Father-Son Scramble 2026 (2)25 Jun 2026attended
- Budget and Dues Presentation 2026 (2)18 Jun 2026attended
- Family Pool Party 2026 (2)16 Apr 2026attended
- Father-Son Scramble 202624 Feb 2026attended
- Chef’s Table Tasting 2026 (2)14 Jan 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral26 Apr 2025Tom Halloran, Food and Beverage Manager · Committee
Asked about the timeline for the short game area. Member declined a call back.