Social · member #1218
Tyler Hawthorne
Joined 12 Jan 2009 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-8
18 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,209
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (2)5 Jul 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
- Derby Day Party 20264 Jun 2026attended
- Cigar and Scotch Evening 202631 May 2026attended
- Back to School Splash 202623 Apr 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral13 Aug 2025Anita Reyes, Front Desk · Front desk
Asked what happens to the initiation fee if a member resigns within five years.
- negative7 Apr 2025Tom Halloran, Food and Beverage Manager · Front desk
Objected to the new cart path policy and wanted to know who made the decision. Front desk to note the preference on the account.
- positive21 Feb 2025Nora Sinclair, Fitness Manager · Committee
Brought her parents to Sunday brunch and asked whether we could hold the same table monthly.