Social · member #1201
Camila Fenwick
Joined 20 May 2008 via event
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+12
$357 in the last 90 days against a personal baseline of $602.
- Long tenure-8
18 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,815
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026no show
- Easter Egg Hunt 202618 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
- Halloween Costume Party 2026 (3)3 Apr 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative10 Nov 2025Stuart Lang, Tennis Professional · Front desk
Says the app logs them out constantly and they have given up on using it.
- neutral13 Mar 2025Priya Venkat, Member Services · Survey
Confirmed their son’s age band for junior competition eligibility.
- positive17 Nov 2024Priya Venkat, Member Services · Committee
Brought a prospective member to lunch unprompted and gave them the full tour.