Social · member #1193
Brian Sutcliffe
Joined 26 Sep 2007 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+12
$639 in the last 90 days against a personal baseline of $1063.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Long tenure-8
19 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,679
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Easter Egg Hunt 202618 Aug 2026no show
- Independence Day Cookout 20261 Aug 2026attended
- Father-Son Scramble 2026 (2)25 Jun 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive17 Jun 2026Anita Reyes, Front Desk · Email
Asked for the crab cake recipe for a dinner party at home. Kitchen sent it over. Logged for the committee.
- negative28 May 2026Marissa Ford, Membership Director · Email
Says they now eat before coming to the club, which they never used to do.
- neutral27 Mar 2026Board Secretary · Committee
Asked what happens to the initiation fee if a member resigns within five years.
- positive8 Nov 2025Nora Sinclair, Fitness Manager · Front desk
Sent flowers to the front desk team after the holiday party. Flagged for the GM.