Corporate · member #1186
Kevin Rutherford
Joined 3 May 2007 via corporate
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Visit cadence rising-6
Visits up 52% on this member's own baseline.
- Long tenure-8
19 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,636
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Derby Day Party 20264 Jun 2026attended
- Spring Four-Ball 2026 (2)3 Jun 2026attended
- President’s Cup 202627 May 2026attended
- Ladies Member-Member 202613 May 2026no show
- Spring Four-Ball 20265 May 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative16 Apr 2026Grace Okonjo, Events Coordinator · Committee
Member feedback on dining raised again at committee. Agreed to bring a recruitment update to every meeting until the position is filled. Front desk to note the preference on the account.
- positive21 Apr 2025Stuart Lang, Tennis Professional · Email
Sent flowers to the front desk team after the holiday party. Member declined a call back.
- neutral8 Jan 2025Marissa Ford, Membership Director · Committee
Wanted to know whether the reciprocal list has changed this year.