Corporate · member #1183
Susan Rutherford
Joined 19 Dec 2006 via corporate
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+22
4 visits in the last 90 days against a personal baseline of 7.9 — down 49%.
- Long tenure-8
20 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$4,119
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (3)16 Jul 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
- Cigar and Scotch Evening 202631 May 2026attended
- Ladies Member-Member 202613 May 2026attended
- Back to School Splash 202623 Apr 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral6 Apr 2026Anita Reyes, Front Desk · Email
Asked whether the range would stay open during the aeration window.
- neutral11 Apr 2025Stuart Lang, Tennis Professional · Email
Enquired about changing membership category at renewal.
- neutral6 Mar 2025Anita Reyes, Front Desk · Phone
Requested that club correspondence go to their personal address rather than work.