Non resident · member #1158
Ashley Fairbanks
Joined 17 Sep 2003 via waitlist
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+25
2 visits in the last 90 days against a personal baseline of 4.4 — down 55%.
- Long tenure-8
23 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$2,096
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Independence Day Cookout 20261 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
- Derby Day Party 20264 Jun 2026attended
- President’s Cup 202627 May 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive1 Jul 2026Bethany Cruz, Front Desk · Front desk
Asked for the crab cake recipe for a dinner party at home. Kitchen sent it over.
- neutral24 Oct 2025Marissa Ford, Membership Director · Email
Changed the card on file after a fraud alert with their bank.