Full golf · member #1145
Neil Lockhart
Joined 3 Dec 2002 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence rising-6
Visits up 28% on this member's own baseline.
- Long tenure-8
24 years of membership.
- Bringing guests-9
28 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$20,908
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Independence Day Cookout 20261 Aug 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
- Father-Son Scramble 2026 (2)25 Jun 2026attended
- Family Pool Party 2026 (3)22 Jun 2026attended
- Ryder Cup Match Play 20269 Jun 2026no show
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral13 Jun 2026Dale Whitcombe, Head Golf Professional · Phone
Asked whether the range would stay open during the aeration window.
- neutral23 Sep 2024Stuart Lang, Tennis Professional · Email
Asked about the timeline for the short game area.