Social · member #1138
Brandon Marchetti
Joined 2 Jan 2002 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+21
$117 in the last 90 days against a personal baseline of $386.
- Long tenure-8
25 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,186
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Cigar and Scotch Evening 202631 May 2026attended
- Spring Four-Ball 20265 May 2026attended
- Casino Night 202624 Mar 2026attended
- Father-Son Scramble 202624 Feb 2026attended
- Live Jazz on the Terrace 202619 Jan 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
No notes recorded for this member.