Corporate · member #1128
Janet Ashby
Joined 7 Mar 2001 via corporate
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Unresolved friction on record+13
2 negative interactions logged in the last six months.
- Discretionary spend dropping+11
$728 in the last 90 days against a personal baseline of $1122.
- Long tenure-8
26 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$4,839
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Ryder Cup Match Play 20269 Jun 2026attended
- Spring Four-Ball 20265 May 2026no show
- Family Pool Party 2026 (2)16 Apr 2026attended
- Junior Club Championship 20266 Apr 2026no show
- New Member Reception 202620 Mar 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative30 Mar 2026Anita Reyes, Front Desk · Front desk
Said the pool was over capacity and there was nowhere to sit for two hours.
- negative27 Mar 2026Nora Sinclair, Fitness Manager · Survey
Says the pace of play on Saturday mornings has become unbearable.
- neutral14 Sep 2024Tom Halloran, Food and Beverage Manager · Phone
Requested a locker closer to the entrance for mobility reasons.