Social · member #1123
Anton Hollister
Joined 27 Dec 2000 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+20
4 visits in the last 90 days against a personal baseline of 7.2 — down 44%.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Long tenure-8
26 years of membership.
- Bringing guests-9
4 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,887
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
- Family Pool Party 202610 Mar 2026no show
- Father-Son Scramble 202624 Feb 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative8 Mar 2026Grace Okonjo, Events Coordinator · Email
Annoyed that their guest was charged the weekend rate on a Friday.
- positive15 Jan 2026Raymond Petit, Controller · Email
Described the club to a guest as the only place their whole family actually agrees on.
- neutral2 Jan 2026Nora Sinclair, Fitness Manager · Email
Enquired about changing membership category at renewal. Assigned to member services.