Corporate · member #1117
Michael Duxbury
Joined 29 Nov 1997 via corporate
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+15
4 visits in the last 90 days against a personal baseline of 5.9 — down 32%.
- Long tenure-8
29 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$1,418
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- President’s Cup 2026 (2)18 Jul 2026attended
- Derby Day Party 20264 Jun 2026attended
- Ladies Member-Member 202613 May 2026no show
- Independence Day Cookout 202529 Apr 2025attended
- Movie Night on the Lawn 202520 Mar 2025attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative7 Dec 2024Grace Okonjo, Events Coordinator · Front desk
Told the front desk they have started booking dinner outside the club on Fridays.
- negative21 Sep 2024Stuart Lang, Tennis Professional · Front desk
Complained that nobody returned their call about a private event enquiry.