Social · member #1109
Megan Rutherford
Joined 7 May 1997 via waitlist
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-8
29 years of membership.
- Bringing guests-9
18 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$5,701
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
- Back to School Splash 2026 (3)16 Jul 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral1 Aug 2026Stuart Lang, Tennis Professional · Email
Changed the card on file after a fraud alert with their bank.
- positive19 May 2026Nora Sinclair, Fitness Manager · Front desk
Told the professional they are playing more golf now than at any point since retiring. Flagged for the GM.
- neutral24 Oct 2025Nora Sinclair, Fitness Manager · Front desk
Requested that club correspondence go to their personal address rather than work. Flagged for the GM.
- neutral11 Oct 2025Grace Okonjo, Events Coordinator · Committee
Called about a duplicate charge on the November statement. Posting error, resolved same day.
- neutral24 Aug 2025Dale Whitcombe, Head Golf Professional · Front desk
Asked whether the club will be open on the public holiday and at what hours.
- positive26 Feb 2025Bethany Cruz, Front Desk · Email
Has been bringing the same two guests every other Friday and asked about reciprocal cards for them.