Social · member #1097
Yvonne Ashworth
Joined 31 Oct 1993 via legacy
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence rising-6
Visits up 44% on this member's own baseline.
- Long tenure-8
33 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$2,246
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Family Pool Party 2026 (2)16 Apr 2026attended
- Halloween Costume Party 2026 (3)3 Apr 2026attended
- Budget and Dues Presentation 202612 Mar 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral8 Oct 2025Marissa Ford, Membership Director · Phone
Asked about the process for putting a membership on hold during a sabbatical.
- negative5 Jun 2025Stuart Lang, Tennis Professional · Email
Reported the same billing error twice and says nobody has come back to them.