Non resident · member #1080
Carolyn Rutherford
Joined 8 Dec 1992 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence rising-6
Visits up 54% on this member's own baseline.
- Long tenure-8
34 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$4,410
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Independence Day Cookout 20261 Aug 2026no show
- President’s Cup 2026 (2)18 Jul 2026attended
- Ryder Cup Match Play 20269 Jun 2026attended
- Derby Day Party 20264 Jun 2026attended
- Cigar and Scotch Evening 202631 May 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral24 Jun 2026Board Secretary · Front desk
Wanted to know whether the reciprocal list has changed this year.
- neutral10 Jan 2026Raymond Petit, Controller · Email
Asked about the process for putting a membership on hold during a sabbatical.
- neutral29 Jul 2025Bethany Cruz, Front Desk · Phone
Asked whether junior members may use the fitness centre unaccompanied.
- positive4 Mar 2025Raymond Petit, Controller · Phone
Stopped by the shop to thank Dale for the fitting. Says the new irons have taken four strokes off. Will revisit at renewal.