Full golf · member #1075
Charles Ellsworth
Joined 4 Nov 1992 via legacy
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+17
19 visits in the last 90 days against a personal baseline of 30.1 — down 37%.
- Long tenure-8
34 years of membership.
- Bringing guests-9
6 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$9,640
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Back to School Splash 2026 (4)25 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
- Back to School Splash 2026 (2)5 Jul 2026attended
- Father-Son Scramble 2026 (2)25 Jun 2026no show
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive6 May 2026Anita Reyes, Front Desk · Email
Brought her parents to Sunday brunch and asked whether we could hold the same table monthly.
- negative8 Oct 2024Grace Okonjo, Events Coordinator · Email
Reported cold showers in the locker room for the third time this month.