Full golf · member #1074
Ashley Chastain
Joined 4 Jul 1992 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-8
34 years of membership.
- Bringing guests-9
16 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$9,953
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026no show
- President’s Cup 2026 (2)18 Jul 2026attended
- Father-Son Scramble 2026 (2)25 Jun 2026attended
- Derby Day Party 20264 Jun 2026no show
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral27 Dec 2025Board Secretary · Phone
Changed the card on file after a fraud alert with their bank. Membership director to follow up.
- positive1 Nov 2025Stuart Lang, Tennis Professional · Phone
Has been bringing the same two guests every other Friday and asked about reciprocal cards for them.
- positive25 Jun 2025Nora Sinclair, Fitness Manager · Committee
Praised the halfway house menu change, the brisket sandwich in particular.