Full golf · member #1073
Brandon Bradbury
Joined 14 Mar 1992 via legacy
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+34
3 visits in the last 90 days against a personal baseline of 12.1 — down 75%.
- Discretionary spend dropping+22
$160 in the last 90 days against a personal baseline of $874.
- Under-using membership+14
3 visits in 90 days; a full golf membership typically sees at least 18.
- Long tenure-8
34 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$2,753
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Movie Night on the Lawn 20266 Jul 2026attended
- Junior Club Championship 20266 Apr 2026attended
- Family Pool Party 202610 Mar 2026attended
- Father-Son Scramble 202624 Feb 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- positive14 Apr 2026Dale Whitcombe, Head Golf Professional · Email
Told the professional they are playing more golf now than at any point since retiring.