Full golf · member #1067
Eric Montoya
Joined 22 Jan 1992 via legacy
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Long tenure-8
35 years of membership.
- Bringing guests-9
18 guests hosted in 90 days — members who introduce others rarely leave.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$22,256
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Easter Egg Hunt 202618 Aug 2026attended
- Independence Day Cookout 20261 Aug 2026attended
- Junior Golf Clinic 202630 Jul 2026attended
- President’s Cup 2026 (2)18 Jul 2026attended
- Back to School Splash 2026 (3)16 Jul 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- neutral21 Feb 2026Anita Reyes, Front Desk · Front desk
Changed the card on file after a fraud alert with their bank.
- neutral27 Nov 2025Tom Halloran, Food and Beverage Manager · Survey
Asked about the timeline for the short game area. Noted on file.
- neutral25 Jul 2025Raymond Petit, Controller · Front desk
Requested that club correspondence go to their personal address rather than work.
- negative23 Sep 2024Colin Barrow, General Manager · Survey
Reported the same billing error twice and says nobody has come back to them. No action requested.