Full golf · member #1057
Margaret Wexford
Joined 27 Feb 1988 via referral
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Discretionary spend dropping+22
$220 in the last 90 days against a personal baseline of $966.
- Visit cadence falling+18
11 visits in the last 90 days against a personal baseline of 18.5 — down 41%.
- Long tenure-8
39 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,582
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Independence Day Cookout 20261 Aug 2026attended
- Derby Day Party 20264 Jun 2026attended
- Ladies Member-Member 202613 May 2026attended
- Spring Four-Ball 20265 May 2026attended
- Family Pool Party 2026 (2)16 Apr 2026attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative7 Nov 2024Priya Venkat, Member Services · Phone
Unhappy that a member event ran out of food before the second sitting.
- positive22 Oct 2024Colin Barrow, General Manager · Email
Asked to book the private dining room for a fiftieth birthday in the spring.