Full golf · member #1051
Ryan Cavendish
Joined 5 Nov 1981 via legacy
Churn risk
Why this score
Every signed term the model added, heaviest first. Baselines are this member’s own history rather than the club average — a social member who visits twice a month has not disengaged, and comparing them to a full-golf cadence would manufacture a crisis.
- Visit cadence falling+34
3 visits in the last 90 days against a personal baseline of 11.8 — down 75%.
- Discretionary spend dropping+22
$89 in the last 90 days against a personal baseline of $999.
- Under-using membership+14
3 visits in 90 days; a full golf membership typically sees at least 18.
- Unresolved friction on record+8
1 negative interaction logged in the last six months.
- Long tenure-8
45 years of membership.
This score is arithmetic, not a language model. It is produced by churn model v1.2.0 — a versioned, unit-tested weighted sum evaluated as at 31 Aug 2026, the last date the dataset covers. Run it twice and you get the same number; run it next quarter after a weight changes and the version tells you why it moved. A model would give none of that, and a retention budget defended to a board committee needs all of it.
Discretionary spend
1 Sep 2025 to 31 Aug 2026. Dues excluded: they are contractual and post regardless of engagement.
$3,015
Where they go
Visits by facility across the full 24-month record.
Visit cadence
Sep 24 – Aug 26Event attendance
- Member-Guest Invitational 202630 Mar 2026attended
- Chef’s Table Tasting 20262 Jan 2026attended
- Holiday Gala Dinner 2025 (2)25 Nov 2025attended
- Spring Four-Ball 2025 (2)29 Oct 2025attended
- Movie Night on the Lawn 2025 (2)8 Oct 2025attended
What staff actually heard
Free-text notes from the front desk, email, surveys and committee. Real club intelligence is not only numeric.
- negative30 Aug 2026Raymond Petit, Controller · Phone
Unhappy about the dues increase and said it was communicated late and badly.
- positive17 Oct 2025Colin Barrow, General Manager · Phone
Complimented the bunker work on 7 and 12; said the course looks the best it has in a decade. Copied to food and beverage.